MICE & Travel Industry Service
Member Board of Directors – Center for Exhibition Industry Research
December 2015 – December 2017
Chairman of the Board of Directors & Past Chair – Corporate Event Marketing Association
July 2014 – July 2018
Chairman of the Board – International Association of Exhibitions and Events
December 2009 – December 2010
Board Member & Treasurer – International Association of Exhibitions and Events
December 2006 – December 2009
Industry Memberships
- Meetings Professionals International
- UFI
- Professional Convention Management Association
- International Association of Exhibitions and Events
- World Trade Centers Association
- Corporate Event Marketing Association
- International Association of Exhibitions and Events
History
Vice President Global Sales at Las Vegas Convention & Visitors Authority
Executive Director, World Trade Center Las Vegas
August 2000 – October 2020
A sales leader who has successfully coached, trained, lead sales teams across all markets both internationally and domestically. My sales teams have ranged in size from 8 people to 63 people, and I recently managed our global sales team of 26 engaged ambassadors with offices in 14 locations servicing 75+ countries. I created the “prosperity triangle” © sales and marketing method for the World Trade Center Las Vegas. This program resulted in hundreds of MICE delegations visiting Las Vegas from Europe, China, Canada, Mexico, Kenya, Korea, Thailand, Australia.
Director of Sales & Marketing at Venetian Resort & Casino & Sands Expo Center
November 1990 – August 2000
Opening team for a new Las Vegas convention facility. Hired and coached sales and service sales teams for a 555,000 square foot convention facility. Developed successful marketing and sales programs to turn a profit in less than five years, beating the opening bondholders’ business performance. Manager of the Year 1992.